How to make the product gift enterprises good reputation?
[Reuters] China gift; a brand companies do need to do reputation, good reputation can not only bring benefits for the enterprise, but also allow consumers to become loyal fans, so do word of mouth marketing is very important, gift enterprises should also pay attention to this point, and pay attention to.
Word of mouth marketing need decent not false
.
Word of this thing, the word of mouth marketing professional USA WOMMA (word of Mouth Marketing Association) a definition of word of mouth marketing website, some of which are worth pondering: paragraph can encourage and promote the dissemination of corporate reputation. Enterprises can make consumers more satisfied, pay attention to listen to the voices of consumers, to help consumers more easily (on the advantages of enterprise products and services) to tell their friends, and to ensure that the influential consumer products and services in a timely manner the advantages that. But the word of mouth must not be made false by word of mouth, “ ” is not only immoral, but also will have the opposite effect, damage to brand image, tarnished the reputation of the enterprise. Word of mouth marketing decent will never underestimate the intelligence of the consumer, not through the manipulation, deception, water or dishonest means to fool consumers.
Listen to consumers to meet the needs of
The age of the Internet, &ldquo ” customer is God; concept increasingly highlight its value. Investigation shows that, factors affecting the buying behavior of potential customers, and positive brand evaluation proportion reaches as high as 90%, buying behavior process with a strong emotional factors. As long as the quality of products and services and security, to spread the information is true and reliable, can stimulate the people voluntarily for the dissemination of behavior. This requires enterprises to enhance the quality consciousness of gift products, depending on the product quality of life, strict control of each production process to eliminate the defects of products, products from the source; in the service of construction, and constantly improve the sincere service system, provide the superior quality service for consumers.
Source: Chinese gifts network http://www.lipingov.cn
