[news] China gift five one small holiday approaching, gift market began to be raging like a storm. A new round of promotions will be kicked off in sales, become the norm of the present, gift enterprises want to win this game industry promotion war, you need to highlight its own characteristics, because the &ldquo ” the price war is no longer the focus of attention of consumers.
Promotional price war “
With the fierce market competition and consumer quality continues to improve, the gift industry is experiencing a gradual development of quality, brand, service, simply relying on traditional sales channels, sales of products to further expand the market share of the possibility of not only the enterprise continuous innovation and change, the implementation of changes in marketing methods to adapt to the market, competition from normal price war upgrade to service the war. But in terms of the gift market, the price war is still widespread.
Although most of the gift enterprises will not miss every year's gold promotion opportunity, but the gift marketing focus is not in here. After all, want to occupy the gift market only a few times a year the price war is not feasible, the quality of service, consumers value behind the design or product, and even the brand value. Only by the price war the way promotional products will be gradually eliminated by the market.
Business promotion need to change the &ldquo
With the continuous development of the times, consumer demand for quality level by single up to the service, quality and other aspects of the request. At the same time, in the fierce market, if the enterprise can give consumers personalized premium gifts, then can obtain the bigger market.
At present, in the gift market, the price advantage is no longer, personalized advantage is more and more prominent, the development of enterprises need to change the present line of defense, can win in the intense competition of the market.
Source: Chinese gifts network http://www.lipingov.cn
[Reuters] &ldquo China gifts; Spring Festival holidays do not tend to choose large gifts for parents. ” the public is less than that before the Spring Festival this year, to accompany their parents to the supermarket to buy some essential shopping malls, during the Spring Festival, dried fruit, candy carnivorous, seafood and so on.
practice of many people will be less than for the &ldquo ” stingy, but he himself not to regard it as right. Less than the usual is still single, and lives with his parents, although he has been working for &ldquo, but did not keep house; ” independence.
“ every day in the parents, so different from some different places of work or have a family friend. ” “ home is less than said, ” have the Spring Festival feeling is not so strong, so to give parents a gift, do not have to be in the Spring Festival this time to get together to buy “ &rdquo.
mother's day last year, less than to buy a tablet computer for my mother. Less than the mother likes chase drama, but television is not only time too rigid, and less selective. Using a mobile phone, the screen is too small. With the desktop, can only sit in front of your computer to watch, time is long, regular cervical pain. Therefore, less than the decision is equipped with a new tablet computer for my mother. “ now the mother on the bed, sofa, can whenever and wherever possible to see drama. But also slowly began to learn other skills can now own the Internet, shopping on the Internet. Although the tablet computer is ” as a mother's Day gift to buy, but less than the usual told reporters, in fact is mom and dad together.
this year, less than going to my father to buy a new mobile phone. However, he was not ready to buy during the holiday season. As for the reason, said: now is not less than “ the shortage of supplies in the past, only have the Spring Festival to buy something new. Spring Festival is dear friends reunion, the most important is one family together, lively, have gathered atmosphere.
Source: Chinese gifts network http://www.lipingov.cn
[in China] in the selection of gifts from watches, men and women of different places that they pay more attention to the function and practicability of the watch, to ensure the appearance of strong and handsome at the same time, a piece of excellent functional design of the watch is more eye-catching. Tourbillon, perpetual calendar, power storage, sounds complicated function when you a little bit about its principle, might also be interested in. The 2015 Basel fair, each big brand is still the technical competition, the following selection that can catch your eye, take you to watch the high tech age.
H. Moser & Cie. when midnight blue FUMé adventurers tourbillon
This beautifully, low-key and elegant white gold watches with pure lines, by the H. Moser & design Cie. classic watch inspired and popular in the sixty's of last century the convex modeling re interpretation of the adventure series of aesthetic idea. The convex shape of the tourbillon watch adventure both have unique dial and pointer. The edge of the dial and pointer with sapphire crystal bending curve. Deep, charming and mysterious midnight blue dial is H. Moser & fumé Cie.; real classic logo, echoes with the watchcase round, sexy curve. Fine, elegant table circle around the dial, bring out the grain is exquisite, beautiful optical effect - the brightness of the light toward the edge of the watch gradually weakened.
When the two adventurers Tourbillon watch dial is divided into two parts and production. The lower part of the dial plate chamfering process of traditional, add watch deep sense and highlight the various decoration. The mysterious beauty of the dial is generated into the 6 position Tourbillon framework core within the illusion, and make it a more profound impression is through the hollow slab bridge Tourbillon automatic winding movement to be able to see this watch is equipped with. HMC 802 is equipped with the original self movement of Skei Treumann? Double spring, in order to improve the accuracy and isochronous, ensure the power storage for at least 3 days. Finally, H. Moser & Cie. for this watch design alternative Tourbillon wrist watch module, this is the first in the world.
Hermes Slim d' Hermè ultra thin
Hermes watches series of new Slim d' Hermè s to pure aesthetics as the theme, to explore is a style of art. In order to explore the nature of determination to slim case simple interpretation of the basic line. Real time aggregation dimensions wide eyes, and ears just form a right angle. Li Zhen simple watch beautiful balance to convey an with the nature and movement.
Can handle 39.5 mm large calendar function. The calendar is the most senior tabulation technology complexity function. The complex number and at the same time, a clear calculation of a leap year, and provides four years of exhibition. In the ultra-thin movement, as well as the moon moon phase display, to create natural white mother of pearl, in the glass of the sky background; at the same time, with the two time.
Both the mechanical components of the concerto or artistic structure, Slim d' Hermè s is the time to write down the ultimate symbol of pure definition of watchmaking art return. Brilliant new series dedicated to preserving traditional watch brand, highlighting the technical manual vast creative space, whether it is on an unprecedented historical or tabulation tabulation process, can be conceived as the outstanding rate.
RADO DiaMaster Zuanba Rado watches series
The new RADO series Zuanba Rado watch contains a total of four second note table: two plasma high-tech ceramic watch with a brown leather strap, with retro atmosphere; the other two black watch is a progressive future texture. This series focuses on the use of leather strap, only a watch with Zuanba series of iconic five row bracelet. Integrated high-tech ceramic case carrying large dial, two overlapping dial a display hours and minutes, another display seconds. The Arabia digital disk seconds look dazzling on 5 seconds interval seconds. The main dial exquisite clearly mark the hour and minute scale, to remind the wearer's valuable time.
Avant garde and retro design, make RADO Rado Zuanba series of second hand watch can match the business suit, but also easy to set off the holiday leisure wear. Break through the traditional dial design not only makes the watch itself, to wear this watch men easily become the focus of attention. Bearing confident charm, Zuanba series of second hand watch is the trend of personality choice for sportsman.
Source: Chinese gifts network http://www.lipingov.cn
[Reuters] China's gift since entering 2015, everyone is talking about the new normal “ ” the word, under the new normal, the development of the gift industry is faced with the three big mountains, namely the channel cost is too high, not standard competition, production process does not focus on the sustainable development of the three big mountains. Gift enterprises in the face of a different market environment, it is necessary to adopt the development mode and different development strategy. The new normal in the gift industry development, in the face of the three major obstacles, gift enterprises how to improve their own competitiveness, overcome obstacles, and promote the development of the enterprise?
First, pay attention to shaping the corporate culture in the sustainable road
Gift enterprises to improve their competitiveness in the market, the main is to create the production mechanism, create a good corporate culture, take the road of sustainable development. The quality of the product is fundamental for the survival and development of enterprise culture is the gift enterprises, promote enterprise development, sustainable development is a long-term development of the enterprise.
Two, brand building and promotion of key
Gift enterprises to strengthen brand building and promotion of enterprises, increase the promotion channels. In the new normal under the market environment, the economic structure of the gift industry has changed, therefore, gift enterprises to improve the market competitiveness, we must learn to use social media platform, integrated project, major portals, search engines and other means of communication, a full range to spread the brand information, thereby increasing the enterprise and the dealers and consumers communication.
Three, give up alone Baotuan heating to achieve a win-win situation of
Corporate gifts to “ group ” development. Under the new normal, the development of the enterprise is no longer alone time, only to learn cooperation, integration of industry resources, to reduce costs, improve efficiency, achieve a win-win situation between enterprises.
Source: Chinese gifts network http://www.lipingov.cn
  [Reuters] China gift; a brand companies do need to do reputation, good reputation can not only bring benefits for the enterprise, but also allow consumers to become loyal fans, so do word of mouth marketing is very important, gift enterprises should also pay attention to this point, and pay attention to.
Word of mouth marketing need decent not false
.
Word of this thing, the word of mouth marketing professional USA WOMMA (word of Mouth Marketing Association) a definition of word of mouth marketing website, some of which are worth pondering: paragraph can encourage and promote the dissemination of corporate reputation. Enterprises can make consumers more satisfied, pay attention to listen to the voices of consumers, to help consumers more easily (on the advantages of enterprise products and services) to tell their friends, and to ensure that the influential consumer products and services in a timely manner the advantages that. But the word of mouth must not be made false by word of mouth, “ ” is not only immoral, but also will have the opposite effect, damage to brand image, tarnished the reputation of the enterprise. Word of mouth marketing decent will never underestimate the intelligence of the consumer, not through the manipulation, deception, water or dishonest means to fool consumers.
Listen to consumers to meet the needs of
The age of the Internet, &ldquo ” customer is God; concept increasingly highlight its value. Investigation shows that, factors affecting the buying behavior of potential customers, and positive brand evaluation proportion reaches as high as 90%, buying behavior process with a strong emotional factors. As long as the quality of products and services and security, to spread the information is true and reliable, can stimulate the people voluntarily for the dissemination of behavior. This requires enterprises to enhance the quality consciousness of gift products, depending on the product quality of life, strict control of each production process to eliminate the defects of products, products from the source; in the service of construction, and constantly improve the sincere service system, provide the superior quality service for consumers.
Source: Chinese gifts network http://www.lipingov.cn
[news] with the rapid development of China's gift gift industry, the battle between the brand has become increasingly fierce, gift enterprises began to try a variety of marketing methods, trying to grab the attention of consumers, to build the core competitiveness of their own. So in order to achieve the corresponding effect, gift enterprises innovation in marketing is very important.
Enterprises need to grasp the opportunity of holiday spending rules and
Immediately Labor Day coming, five one small holiday will stimulate a lot of consumer industries. The supermarkets have to be eager for a fight, ready to battle. As is known to all, the holiday is the business to increase consumption of time, holiday, people do not go to work, have enough time to go to the mall to buy their favorite products.
Five one small holiday gift enterprises do activities, it is indispensable to do promotions. But how to make new ideas, to make a difference?
Someone says, the market has become more and more difficult. Pure brightness is small long holiday, the store is a sparsely inhabited. An estimated five one small holiday, is also mediocre. But according to insiders said, whether it is business or stores should grasp the opportunities, rules and holiday spending, the timely introduction of maximally stimulate consumer desire to buy, but also to give consumers the most preferential sales policy, in order to stimulate sales.
Source: Chinese gifts network http://www.lipingov.cn
[in China] friends gifts network since Li's father bought yourself a Samsung Galaxy note4, she realized that her dad to underestimate the intelligent technology products of love and interest in exploring.
Li has worked for more than five years, the annual Chinese New Year gift to her parents are the digital products. In her view, parents play digital products will help to keep the young heart. “ they are getting older, but I don't want them to grow old. ” Li said, “ I don't want them to be very out of date, see what all fresh, see what all don't understand what happened.
Liz remembers her first year bought MP3, at that time, she also taught parents how to download music from the Internet, a step by step to demonstrate how to rename and sort of music. Li told the parents like this gift is special, especially the father, often put MP3 in her pocket, ready to listen to music. Once her home inadvertently asked MP3 what song, the father hesitated, then after examination to know, MP3 in his pocket, was careless mother throw in the washing machine to wash together, for the Father also made a fire, mother father apologized please don't “ tell the girl ”. “ what's the big deal, not worthwhile! A MP3 is only two hundred yuan, I buy a new one! ” Li reassured parents.
A few years later, Li to the parents to buy ink screen e-book reader, micro camera, navigation, vehicle traveling data recorder etc.. She determined to give parents each a intelligent mobile phone, mobile phone access to the Internet to download, but think APP what for them is a little too fashionable, worried that they can't understand. The last eleven home, Dad took a buy himself a new intelligent mobile phone immensely proud to Li, showing his pictures taken by mobile phone, video etc.. Li while dad happy, while some remorse — — did not really pay attention to the needs of parents.
Now, Li's father of the intelligent mobile phone played very good, every day in the WeChat circle of friends photos and sentiment, hi Big Ben Pu on “ ” “ &rdquo “ which is drunk; ” like the popular language is nothing strange, even recently recommended to small. A sports pedometer APP, told her to exercise.
Chinese New Year back home, she bought a smart phone to the mother, to the parents to buy a tablet PC. “ my father when ‘ teacher ’ and my mum would soon learn. ” she says.
Source: Chinese gifts network http://www.lipingov.cn
Employee benefits planning etiquette gifts, employee benefits planning is a part of the human resource planning, is an enterprise with their own development goals as well as the future of the influence factors of the forecast and analysis, comprehensive, standardized, specific system based on employee benefits in the future a certain period of time the development trend and the specific path for the plan. Changsha welfare gifts, small Gian- and together have a look what's employee benefits planning.
Employee benefits planning stage
(1) the government's mandatory welfare and guidance stage. Objective: to enhance the ability to resist disease, staff of the pension, unemployment, work injury and social risk.
(2) the general welfare enterprises, to meet the welfare needs of the stage goal of employee is wider and higher level.
(3) welfare employee personality stage. Objective: to improve the employee's individual stages of welfare demand satisfaction.
The enterprise can decide the welfare stage according to the status of their welfare, to plan the future employee welfare, consideration should be given to the employee welfare status, enterprise development goals, the economic strength of enterprises, enterprises in the labor market, the competitiveness of enterprise internal incentive factors and cohesion.
Employee benefits planning content
A perfect employee welfare plan should cover the following:
A competitive salary, performance bonus and salary, based on the special stock incentive plan.
1, the basic wage, once hired, will receive a competitive salary.
2, bonus: employees will be based on performance for the end of the year award.
3, performance pay, according to the annual performance evaluation results to determine whether the employees get a raise.
4, stock bonus: get the actual shares of stock. With different ownership, stock incentive to provide long-term value of any stock price. The method not only give employees a competitive salary, but also guarantee the sustainable in the future to obtain long-term benefits. The distribution of stock awards according to the recruitment period and / or the annual performance of the freedom to decide.
Health care: medical, medical expenses and other health benefits for employees. The beneficiaries include employees partner or partners and children of same-sex couples.
1, physical examination: company to arrange staff to professional medical institutions to conduct a comprehensive physical examination and health consultation.
2, other health insurance: the general welfare planning staff include: employee life insurance and health insurance and welfare of employees. Employee personal insurance: life insurance provides global 24 hours life or accident injury insurance for employee; employee's medical insurance: employees can be reimbursed for medical expenses, including employees and families of the beneficiary.
3, the fitness club: the company provides fitness club membership fee for the staff, the fitness club to swimming, yoga, skiing, football, badminton and other projects.
Paid annual leave: paid annual leave, sick leave and vacation leave a number of volunteer service for employees plan.
1, paid vacation and seniority false: employees from the beginning of the first year, you can have 12 days paid annual leave per year. After serving two years and began to enjoy are given off.
2, paid holidays, including all government regulations on paid holidays in china.
3, full paid sick leave: you can have 15 days paid sick leave employees.
4, volunteer service leave: to encourage employees to actively participate in volunteer service activities, the company provides employees with paid holidays, doing volunteer service project.
5, other holidays include: marriage leave, maternity leave, paternity leave, funeral leave etc..
Giving gifts of foreign affairs picked tips, in international business, there is a part of building relationships, expand the business scope of the indispensable. Therefore, to understand the habits of business gifts, business gifts the best choice, grasp the rules and the furnace is very important for gifts. Here and we come together to talk the business gifts gifts. But specific to send what kind of business gift you or gifts / business public relations and have a look! You want to always find it on there!
In international business, there is a part of building relationships, expand the business scope of the indispensable. Therefore, to understand the habits of business gifts, business gifts the best choice, grasp the rules and the furnace is very important for gifts. The good gifts and we come together to talk the business gifts gifts.
The United States love strange thing. Americans on the gift mainly pay attention to practical and strange. If you can send some unique style or the national characteristics of small gifts, Americans will be very welcome. For example, I made in imitation of the Terracotta Army, in the hearts of Americans is a rare gift. In addition, do not use black paper gift packaging, because the black in the eyes of the Americans is unlucky color. At the same time, attention should be paid to gifts should be in the business end of the conversation.
Britain does not receive the precious gift. The British gift gift, if the price is too high, will be mistaken for a bribe. Send some chocolate, one or two bottles of wine or flowers, can love be the recipient. But be careful, it is best not to send a gift tag printed with the company.
The French and art are inseparable. The French advocates art, therefore, the best gift with some artistic characteristics, such as the antique gift, they will be like. If you are invited to the French people for dinner, take a few pieces of not binding flowers, chrysanthemum but must except.
Germany didn't love sharp present. Germans are very pay attention to gift wrap, gift not with white, black or brown packing paper or ribbon. Besides, do not deliver sharp pointed things, because the Germans see it as a bad omen.
with the gift of terminal market competition intensifies, many gift enterprises are experiencing the test of the market. As a manufacturer, gift company has the responsibility to assist terminal vendors to solve many problems faced by the upstream and downstream channels, so that the brand can better based on the terminal. Therefore, in the face of the future more drastic, strategic layout and plan well in advance, a pressing matter of the moment is a gift company.
Facing the pressure of competition, many enterprises began to miss the period of rapid development of China's economy, as long as the production or sales, you can easily achieve profitability and rapid accumulation; while the market now in case you need to do all the work, and put all the money invested in it, to be successful, how to avoid failure to become a great significance.
who can not be denied that, the sales staff's quality and ability is directly related to the sales situation, without any increase in cost of sales under the premise, only to change the thinking and method of sales staff, will be able to quickly improve the success rate of sales, gift enterprises can directly from the hand. Specifically from the following aspects of the fighting in the frontline sales staff are thinking mode training:
First, look at every opportunity, customer, demand, products and trends on the management of state of mind, explore and extend to every detail, for the present and future sales opportunities.
Second, to deconstruct the whole sales process from the perspectives of both theory and practice, found that sales of fusion rules, through adequate preparation, implementation of the status quo.
Third, through the sale of the scientific method, to change the traditional marketing &ldquo theory; practice, light ” marketing concept.
Gift enterprises to build a marketing practice system perfect, to create a real team learning the wisdom of the executive power, and make the team continued to improve. Provide technical support for enterprise product terminal communication, transmitted from person to person, enhance brand awareness, brand extension in the depth of communication terminal.